麻豆视频

Marketing, Bachelor of Science

Program Purpose

The Bachelor of Science degree program in Marketing is designed for students who desire to pursue any of the many careers in the field of marketing. The program includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing, and global marketing.

Program Competencies

1. The student will develop and implement marketing strategies using evidence, analytics, and collaborative input, while evaluating the effectiveness of marketing initiatives.  The student will also articulate findings clearly through written and oral communication, adjusting messaging to different audiences to influence decision-making and advocate for strategic marketing initiatives.
2. The student will acquire and apply leadership and collaboration skills to lead diverse teams in the design and execution of innovative marketing campaigns, while evaluating group dynamics, fostering inclusive decision-making, and adapting strategies based on team feedback and external market forces.
3. The student will design and implement marketing strategies that are aligned with organizational goals and evaluate their effectiveness through data-driven insights.  Students will assess the implementation, control, and evaluation of marketing campaigns, propose adjustments, and integrate feedback to ensure strategies achieve long-term business objectives.
4. The student will synthesize valid and reliable research with effective communication strategies to create, analyze, and defend well-informed marketing decisions that are supported by rigorous data analysis, scholarly research, and clear rationale.  Students will also apply evidence-based insights to generate innovative marketing solutions.
5. The student will critically evaluate the impact of ethical principles, leadership, and risk mitigation on marketing strategies, synthesizing global and cultural perspectives to develop solutions that demonstrate integrity and ethical responsibility in product and service marketing, and formulate strategies that navigate ethical dilemmas in diverse international contexts.

Program of Study

The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion, and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.

Cooperative Learning Experiences

Cooperative learning experiences (co-ops) are available in the Marketing program for BMK 320 Consumer Behavior and BMK 400 Social Media Marketing. Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301 Organizational Behavior may also be completed as co-ops. Elective courses may also be structured as co-ops. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120-credit degree.

Experiential Learning

Experiential Learning at 麻豆视频 takes a 360° approach to applied education. Whether you bring significant professional experience and pursue Credit for Prior Learning (CPL), or you complete a Work-Integrated Learning (WIL) experience such as an internship or cooperative education placement embedded within your academic program, these opportunities provide meaningful pathways toward completing your degree.

Minimum Grade Policy

The College of Business and Technology sets a required minimum grade of "C-" for program core courses. Students earning a grade lower than "C-" in a core course must repeat the course.

Curriculum - General Education Requirements

English Composition (12 Credits)

English Composition I

English Composition II

Public Speaking

Research Writing

Humanities (6 Credits)

Business Ethics

Aesthetics of Film

Fundamentals of Drawing

Basic Photography

Writing for the Media

Culinary Arts Elective

Drama Elective

Ethnic Studies Elective

Fine Arts Elective

Foreign Language Elective

History Elective

Humanities Elective

Literature Elective

Music Elective

Philosophy Elective

Religion Elective

Social Science (6 credits)

Fundamentals of Economics

Introduction to Psychology

OR

Introduction to Sociology

Mathematics (3 Credits)

Introductory Survey of Mathematics

Natural Science (3 or 4 Credits)

Natural Science Elective

Computer Operations (3 Credits)

Integrating Excel into Business Problem Solving

Critical Analysis (3 Credits)

Introduction to Critical Thinking

Citizenship (3 Credits)

Contemporary Global Issues

Business Core (30 credits)

Accounting I

Accounting II

Intro to Business Analytics

Principles of Management

Organizational Behavior

Business Communications

Strategic Management

Marketing

Financial Management

Business Statistics

BBM 301: available as a co-op

Marketing Core (27 credits)

Legal and Ethical Environment of Business

Global Marketing

Consumer Behavior

Marketing Research

Social Media Marketing

Marketing Management

Mobile Marketing

Choose one of the following two courses:

Integrated Marketing Communications

Management Information Systems

Choose one of the following two courses:

Experiential Learning in Marketing

Marketing Internship

BMK 320, BMK 400: available as a co-op

The prerequisite for BMK 400 is BMK 300 or BMK 305 and will be waived for Digital Media Students only.

Marketing Electives (6 credits)

Select two from the following:

Design for Marketing

Principles of Advertising

Public Relations

Internet Marketing

Entrepreneurship

Sport Marketing and Promotions

Integrated Marketing Communications

Marketing Internship

Business Electives (9 credits)

Business Elective

Business Elective

Business Elective

Certain courses may be available as a co-op.

Free Electives (9 credits)

Free Elective

Free Elective

Free Elective

Marketing with a Concentration in Digital Marketing

The field of marketing is undergoing rapid changes with the dramatically increased use of marketing on the internet especially for social media sites. While traditional marketing knowledge and approaches do apply to internet and social media marketing, new skills are increasingly expected of employees entering these newer areas of marketing. New hires are expected to know how to not only develop and implement marketing plans but also have the skills to do the digital creation of the content such as developing and maintaining company websites and creating digital advertising. The three courses listed below will replace the two marketing electives and one of the business electives and are required for completion of a Marketing degree with a concentration in Digital Marketing.

Courses

Design for Marketing

Internet Marketing

Choose one course from the following

Integrated Marketing Communications

Social Media Management

Basic Photoshop

Marketing with a Concentration in Nonprofit Management

The nonprofit industry is one of the fastest growing employers. The industry is seeking out marketers, HR professionals, and managers with an interest in strategic planning within the nonprofit industry. This nonprofit concentration will focus on the following content areas: Introduction to nonprofits, fiscal management, advocacy and public policy, and one specific identified nonprofit course in the student’s program. There are four core courses in the concentration and one specific program course or an internship. Two of the courses are shared between the College of Social and Behavioral Sciences and the College of Business and Technology. This is a concentration for bachelor’s degrees in Business Management, Finance, Marketing, and Human Resource Management.

Required Courses

Foundations of Fiscal Management for Nonprofit

Advocacy and Public Policy

Introduction to Nonprofit Management

听

Grant Writing for Nonprofits

OR

Introduction to Social Entrepreneurship

Choose one of the following three courses:

HRM in Public and Nonprofit Organizations

Fundraising for Nonprofits

Sport and Athletics Fundraising

Students may substitute any program specific course for an alternate NFP course of their choosing or an internship.

Total concentration courses are five courses equaling 15 credits.

Marketing Completion Degree

What is a Completion Degree?

Curriculum

The College of Business and Technology sets a required minimum grade of "C-" for program core courses. Students earning a grade lower than "C-" in a core course must repeat the course.

Business Marketing Program Core Courses

Legal and Ethical Environment of Business

Global Marketing

Consumer Behavior

Marketing Research

Social Media Marketing

Marketing Management

Choose one of the following two courses:

Experiential Learning in Marketing

Marketing Internship

Choose one of the following two courses:

Integrated Marketing Communications

Management Information Systems

Completion Degree Required Courses

Organizational Behavior

Business Communications

Strategic Management

Financial Management

Marketing Elective

Marketing Elective

Choose one of the following two courses:

Operations and Systems Management

Human Resource Management

The following courses or their equivalents are prerequisites for a degree in Marketing:
ENG 122 English Composition II

MAT 205 Introductory Survey of Mathematics

BAC 101 Accounting I

BAC 102 Accounting II

CTA 326 Integrating Excel into Business Problem Solving

BBM 201 Principles of Management

BMK 305 Marketing

ECO 105 Fundamentals of Economics

MAT 312 Business Statistics

Marketing with a Concentration in Digital Marketing

Design for Marketing

Internet Marketing

Basic Photoshop

OR

Integrated Marketing Communications

OR

Social Media Management

This information applies to new students who enter this degree program during the 2026-2027 Academic Year. All enrolled students should log in to MyWilmU Degree Works to view their personalized course and program completion requirements. You may also refer to the academic catalog for the general curriculum for this program from previous academic years.